ABM Campaign Launch
I will work as a full-stack marketeer to develop a cohesive Account-Based Marketing (ABM) and Demand-Generation strategy.
My goal will be to help you gain more sales-qualified leads and increase revenue.
I would do this by aligning your current resources and stack while empowering your team to scale ABM without increasing your budget.
With my expertise, we will launch and document ABM campaigns and work with the sales team for growth.
What’s Included?
- Comprehensive review and analysis of your marketing and sales processes.
- Developed and executed revenue growth experiments to maximize potential and unlock unbeatable ROI.
- Develop and maintain ETL processes for ingesting and transforming data and extraction functions from various sources
- Build a multi-channel enrollment orchestration including simultaneous ads, LinkedIn, SMS, and email outreach.
- Create and monitor reporting dashboards for all teams, and conduct continuous data analyses to improve core processes.
- Boost business metrics by analyzing and optimizing key KPIs
Strategy Planning
- Deep Assessment: Assess your current marketing and sales processes, Identifying the challenges faced by both teams and uncovering their root causes
- Revenue and Channel Analysis: Analyze your revenue streams and channels in-depth to pinpoint focus markets and Refine your Ideal Customer Profile (ICP) for targeted ABM campaigns.
- Marketing research: Deep into the world of market drivers and share valuable insights on how they can propel your organization to new heights.
- Strategic planning for target accounts: Understanding your target accounts inside and out, identifying their pain points, and tailoring your approach to meet they are specific need
Asset Creation
- Buyers don’t want to talk to sales: Crafting a compelling value proposition and impactful content is crucial for a campaign that truly captivates your target accounts.
- Draw your orchestration plan: Sketch out a campaign plan. How do potential customers discover and interact with your brand? What's your budget and timeline? How will you track progress and adapt
- Develop assets and ensure the right setup before going live: Creat the sales playbook Infrastructure setup, automation setup, ad account setup, etc.
Launching and retargeting
- Demand generation and effectively engage your target audience. Build a multi-channel enrollment orchestration including simultaneous ads, LinkedIn, SMS, and email outreach.
- Targeting Utilize diverse channels such as webinars, surveys, and podcasts, as well as PPC, SEO, and paid social media channels to deliver highly personalized experiences at every stage of the funnel.
- Scale full-funnel operations across teams: Full-funnel framework training and consistent support to the sales team
Reporting
- Matrix: Focus on metrics that are aligned with business goals such as email Replies, sales opportunities, Cost per engagement, successfully closed deals, Conversion to engaged accounts, and revenue.
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Reporting Unique reporting methods, we cut through messy analytics data and track your B2B company's progress through the sales funnel.
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Dashboard: Visual and quantitative dashboard to empower sales, marketing, and the C-suite to make informed decisions.
Optimize implementation
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Implement new tactics to accelerate revenue growth: Analyze key KPIs to identify areas of improvement, and develop and lead strategic initiatives to improve business metrics
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Refine processes and campaigns based on data and market insights: With am to maximizing your ROI while minimizing unnecessary budget increases.
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Launch campaigns in new markets or verticals: Prepare for another vertical n set up
Why Work with Me
Signed 3 partnerships with 10k+ companies for fintech with webinars and events
9 SQL and 113% revenue growth within 8 months of ABM launch software development
80 MQL generated and 14 new clients signed up for DXI SaaS Products.
Decrease the acquisition cost per SQL by more than 48% through experimentation with web optimization and A/B testing
Grew revenue & profitability by 48% with content marketing.